Category - AdWords Tutorials

AdWords Tutorials – Learn AdWords For Free – Free Course Site

AdWords Tutorials – Learn AdWords For Free – Free Course Site – Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your business—and your customers—need. Then learn how to set up a new AdWords account and start researching your keywords: the foundation of all great advertisements.

Once you’ve set up a new campaign and written your first ad, you can learn how to use AdWords reporting and Google Analytics to monitor their performance. Learn how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics of AdWords with ad extensions—a feature which can increase your click-through-rate by several percentage points. By the end of the training, you’ll know everything you need to create effective PPC ads on the Google ad network.

Topics include:

  • Defining your customers and your marketing goals
  • Setting up an AdWords account
  • Researching keywords
  • Targeting with keywords
  • Creating a campaign
  • Adjusting your bid
  • Creating an advertisement
  • Writing a text ad
  • Running reports
  • Connecting Google Analytics
  • Optimizing a campaign
  • Using ad extensions