Market Analysis & Customer Development at Digital Business – Free Udemy Courses

Welcome to the course: Market Analysis & Customer Development at Digital Business

4th module of the Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of Market Analysis & Customer Development at Digital Business Principles: Course for owners and managers of digital products, services, and platforms and leaders in service, finance, and fintech industries. Course for any other who wants to build a career in fintech and digital business area. We will consider different business topics, practical examples, and cases and also will talk about business-related questions.

Course Content:

• Introduction to Market Analysis
• Introduction to Customer Development
• Competitive Analysis
• MVP, Сoncierge / Wizard of OZ approaches usage
• Purposes of Market Analysis and Custdev at digital business
• Role of Market and Clients Analyst
• Role of market analysis and Custdev at product development
• Introduction to Basic Market and Clients Feedback Analysis Tools
• Practical Examples from Digital Business
• Examples from Retail Banking (mortgage and consumer lending)
• Interactive part

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• • MBA, The Boston University, USA
• • Master of Science in Engineering (Technical) Management, The State University of New York at Buffalo, USA
• • Master of Science in Informatics and Economics, The Saint- Petersburg State University of Finance and Economics
• • Six Sigma Black Belt

Experience:

• Expert in Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with a successful track record in personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such as Societe Generale, and Raiffeisenbank.

• Experience in roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

• Business Fundamentals
• Marketing Fundamentals
• Agile
• SCRUM
• Project Management
• Marketing & Business Strategy
• Online and Digital Business
• Leadership
• Digital transformations / Strategy
• Product Management
• Product Development
• Strategic Planning & Execution
• Stakeholder Communication
• Solution Ideation & Implementation
• Continuous Process Improvement
• Budget & Resource Management
• Technical Leadership & Development
• Regulatory Compliance
• Business Process Development